Pernod Ricard

Overview

Pernod Ricard partnered with Reflection to transform and strangthen its retail presence across Iraq through the refurbishment of key retail locations for three of its leading whisky brands: The Glenlivet, Chivas Regal and Jameson.

The project focused on upgrading exiting retail installations, introducting stronger brand visibility, and creating a more consistent and premium in-store experience across multiple locations.

The Challenge

Strengthening Pernod Ricard's retail presence across multiple Iraqi stores while working within existing retails envirnoments, different store formats and evolving on-site requirements.

The challenge was to bring consistency and premium brand execution across the three brands while adapting each solution to the specific requirements and conditions of individual locations.

Strategy

Reflection refurbished and adapted exiting retail units, developing brand-led solutions for The Glenlivet, Chivas Regal and Jameson. From design and technical development to production and installation, each execution was tailored to its retail environment while maintaining brand consistency.

The Results We Achieved

Refurbished key retail locations across Iraq.

Strengthened visibility for The Glenlivet, Chivas Regal and Jameson.

Upgraded existing units with premium finishes and improved functionality.

Created a more consistent and cohesive in-store brand presence.

Delivered end-to-end execution from design to installation.

Achieved strong satisfaction and positive feedback from store owners.

Key Takeaway

A successful multi-brand retail transformation that strengthened Pernod Ricard's presence across Iraq, combining premium design, brand consistency and local execution across the 3 brands.