Bassam Fattouh

Driving E-commerce Growth
Through Intelligent Performance & UX Optimization

Overview

E-commerce brand scaling across GCC markets. Transition from early-stage to high-growth phase. Website relaunch + new app ecosystem introduced. Strong reliance on performance marketing & seasonal campaigns. Based on performance overview and transition phases.

The Challenge

Converting high traffic into actual purchases.
Managing multi-market performance (Lebanon, UAE, KSA).
Balancing engagement vs conversion efficiency.
Scaling revenue without sacrificing ROAS efficiency.

Strategy

Full-funnel approach across Meta + Google PPC. Leverage high-intent search + discovery social. Focus on hero products & seasonal drops. Introduce UX optimization for faster purchase journeys. Market prioritization based on ROAS performance. Meta drives add-to-cart, Google drives conversion.

The Results We Achieved

+124% second-half growth.

+134% add-to-cart increase.

+77% purchase rate increase.

+147% increase
in active users.

ROAS performance:
Lebanon: 15.8x
UAE: 4.4x
KSA: 2.9x

Enhanced the digital presence through a redesigned, user-friendly website with faster performance.

Key Takeaway

| By combining performance marketing with UX optimization and data-driven market prioritization, Bassam Fattouh successfully scaled from traffic-heavy engagement
to high-efficiency, conversion-led growth.